There
is no doubt that since its origins in the late 2007,
the essence of the World Wide Web has been its
ability to link together sources of information. It
really was only a matter of time before not only
academic researchers used the web but commercial
research organizations cottoned on to the speed and
efficiency of an on-line environment and started
devising on-line applications for market research.
And
hand in hand with the growth of on-line research
came the growth in on-line data collection. These
days despite the mistaken common assumption that you
don't know if on-line chatter is a teenager or a
border collie, getting on-line for recruitment and
interviewing is one of the fastest growing areas in
fieldwork. And with ever more complex sample frames
and studies it's also one of the most exciting areas
to operate in. |