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- How We Work
- Our Mission
- Sector
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our
mission |
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Now, we have
grown into a leading Market Research Company
with our associates across the country.
Mission :
"Our
mission is to become an entity offering a
complete market research & promotional
services of any magnitude across
India."
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member |
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field
services |
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Field
Operation: |
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The
operations support service provider for
international research agencies as well as direct
clients in India
A
strong client servicing team which provides
international clients with.
• Details about Indian market structure to help in
research designs
• Special nuances about Indian consumer which might
have a bearing on sample coverage and target
audience definition
• Value addition in the form of specific suggestions
/ recommendations in addition to detailed response
to the actual client brief. |
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Range of Services offering by MIRB : |
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Data Collection :
Primary and Secondary Data Collection at an
affordable cost, within desired time lines,
following best quality standards in strict
accordance with market research Code of Ethics &
Code of Conduct.
Field infrastructure well networked to carry out
data collection across the country
Network of associate local partner agencies in
Bangladesh, Nepal, China, Thailand, Vietnam &
Philippines
Data Processing
with in-house state of art technology to deliver :
Quick Top line / Key findings
Tabulations in Microsoft Word or Excel
Clean Data Outputs in ASCII or SPSS |
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MIRB System and process: |
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Well documented quality management system to
maintain high quality standards
Regular training and orientation programmes at all
support levels to enhance skills
To be consistently client focussed, innovative and
service oriented.
Daily close monitoring of fieldwork to ensure
timely completion
Feed back at regular intervals on Project status to
clients Independent quality auditors to ensure
highest quality of work |
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Field Work Control System : |
Key Metrics
50 + Client Portfolio Over
65 Fulltime Professionals
3 Full fledged Research offices field
teams in 27 cities across the country, 300 +
interviewers
150 + projects per year Extensive coverage of both
urban and rural markets in India
Handling regional assignments across South Asia and
South East Asia |
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Set Up Process & Systems: |
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Research-in-charge briefs & discuses with the Field
managers - the Client’s brief in terms of the
problem definition, research objectives and the
information needs
Identification of suitable fieldwork resource
(education level, skill base, language proficiency
etc)
Translation of the questionnaire & show cards into
local languages as per survey locations chosen.
Preparation of the FW plan and logistics
The field manager gives a detailed field briefing to
the local team . Briefing coverage includes -
detailed understanding of the background, research
objectives , the information needs, target audience
definition and coverage, respondent selection
processes, the questionnaire (logic/sequencing of
questioning, probing areas etc) and other data
capture instruments |
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Field Briefing: |
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Detailed class room field briefing covering …...
Survey Background, Research objectives and
information areas
Target definition , Coverage & Data collection
procedures
Questionnaire in detail (logic, sequencing,
clarifications and probing)
Mock sessions ( Role plays ) amongst interviewers
and supervisory staff
Live pilot calls with feedback/debrief at the end of
the session to facilitate corrective action prior to
start of fieldwork |
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